We have over thought long and hard about this one. We wrote several drafts explaining all the details and nuances of our consumerism ideology, spent hours pontificating the message that would define our existence in the fine jewelry commercial enterprise, and exhausted ourselves trying to find the perfect words to ensure that you would, “pick me! pick me!”
The most accurate description of what we are about is much more simple; we love sparkle and we want to share it with you. The joy that comes from giving or receiving a piece of fine jewelry is a pleasure unmatched by few things and we want to make it possible for more people to experience it, more often. As for how we are different from others, there isn’t much that makes us stand out. Our capabilities and quality are the same, only our pricing is different. What we mean by this is, we allow your wallet to make ethical decisions while not having to sacrifice on a purchase your heart truly desires.
So that’s about it, the takeaway is pretty manageable: sharing the sparkle for the joy of jewelry.
After years of having the desire to own fine jewelry but never really having the means, the research into the fine jewelry industry began. What we found was astonishing, the markup on diamonds, gemstones, and finished pieces honestly, just hurt our feelings. So, in 2019, 31:10 Jewelry was established as a way to acquire jewelry and make it attainable by others. It started with a diamond for an engagement ring, who told a friend who needed earrings, who told a friend who wanted a necklace, and three years later here we are. In addition to a smaller profit margin, our markup includes space for passing along the blessings we have received, to others. 10% of all purchases goes towards spreading the message of the ultimate gift that is God’s love.
